European Congress – Powered by the Health & Fitness Association
Kraftakt-Gründer sprechen in Barcelona über Community Building in Fitness Studios
09.10.2024
European Congress – Powered by the Health & Fitness Association
Kraftakt-Gründer sprechen in Barcelona über Community Building in Fitness Studios
09.10.2024

The Club Becoming the Congregation

What was the inspiration behind Kraftakt?

Why invest in community building?

We do community building in two ways:

1. Members

  • Improves retention rate
  • Attract new members (word of mouth marketing)
  • Differentation from competitors
  • Enhanced member engagement
  • Improved staff engagement
  • Positive cultural impact


2. Partners (SportHub concept)

  • Sharing costs
  • Attract more people (different brands)
  • Synergies in marketing
  • Sharing knowhow and ressources
  • Smaller entrepreneurial risk

Group Fitness Events with DJ & Light Show

Active Holiday in Italy

How can physical space design contribute to a sense of belonging and connection among members?

What strategies can be implemented to ensure that diverse demographics feel represented and welcome in a club setting?

Meet Christine – our latest model!🥰

How can technology be utilized to enhance community engagement and communication within a club?

What are some actionable steps that clubs and studios can take to encourage member-to-member interactions and relationships?